Marketing Manager-Coils at Datum Recruitment Services

Category
Marketing
Industry
Consulting
Location
Nairobi (Nairobi), Kenya
Hours per week
Full Time: 30+
Gender
Male
Candidate
Main responsibilities 1. Market and Brand Leadership Establish a detailed and segment based Marketing plan for the Coil business aligned with both Safal Group and domestic Roofing business strategies and objectives In conjunction with Management develop Brand and Product Development plans linked to Coils Marketing plan Ensure Market maps are completed for all major markets / segments / countries and competitive profiles developed together with Segment Value Propositions. Establish and maintain a good relationship with stakeholders (internal and external both direct and indirect) Ensure compliance with relevant legal and statutory requirements, meet principles of sound corporate governance and internationally accepted environmental, health, safety and quality standards 2. Strategic marketing plan development and implementation Develop and maintain product, marketing and pricing strategies, systems and processes Implement the strategies, systems and processes for successful entry, growth and sustainability in domestic and export markets Develop the Company’s marketing position to support its strategy Establish and maintain national and international relationships and networks with key stakeholders and influencers (including venture partner organizations, service providers and potential customer organizations) to support the marketing effort. 3. Strategic market analysis and expansion Provide marketing related information required for decision making, budgeting and other activities Maintain a market and industry trend database Conduct market research and screening of potential markets Continuously analyze markets and identify marketing-related risks that can adversely influence the company’s marketing positions Implement and manage risk mitigation strategies Work cross functionally to ensure product development plans are achieved. 4. General Conduct due diligence activities on product and segment opportunities and make recommendations to management Negotiate marketing framework agreements where required in a wholistic manner encompassing all value elements. Key Skills: Knowledge and Skills Required Understanding of the relevant markets & value drivers pertaining to coil products. Understanding domestic and international economic, political and commercial competitive environments Knowledge in international trade, marketing concepts, strategy development/deployment and commercial processes/practices Understanding marketing principles in detail including Segment Value Propositions and Brand marketing. Excellent communication, negotiation and planning skills Good leadership and strong conflict management skills Good networking skills Good computer skills
Description
Job Title: Marketing Manager-Coils Category: Sales & Marketing Jobs in Africa Location: Kenya Job Description: Main purpose of the position: To manage our marketing function for Domestic and Export customers for Group and non Group customers, including all influencing communities (specifiers, architects, developers). Develop, implement and maintain Segment based Value Propositions, marketing strategies, plans and processes to generate revenue growth for the company. To oversee all marketing, branding, advertising, merchandising and promotional staff activities for Coilsm in line with local and Safal Group plans (and working jointly with MRM Roofing Marketing team). To identify and develop new market segments for coated products including market analysis, competitor profiles, product profiles and segment marketing plans. To work cross-functionally in ensuring new product development implementation and broad organizational understanding of key market drivers and needs. For more details on the job view job code REQ 0909 or to know more on other jobs visit http://www.datum-recruitment.com/jobs-in-africa.php
Contact
Hidden Email
Start date
As soon as possible
Contact
Hidden Email
Country
Kenya
City
Nairobi (Nairobi)
Education
Other
Candidate
Main responsibilities 1. Market and Brand Leadership Establish a detailed and segment based Marketing plan for the Coil business aligned with both Safal Group and domestic Roofing business strategies and objectives In conjunction with Management develop Brand and Product Development plans linked to Coils Marketing plan Ensure Market maps are completed for all major markets / segments / countries and competitive profiles developed together with Segment Value Propositions. Establish and maintain a good relationship with stakeholders (internal and external both direct and indirect) Ensure compliance with relevant legal and statutory requirements, meet principles of sound corporate governance and internationally accepted environmental, health, safety and quality standards 2. Strategic marketing plan development and implementation Develop and maintain product, marketing and pricing strategies, systems and processes Implement the strategies, systems and processes for successful entry, growth and sustainability in domestic and export markets Develop the Company’s marketing position to support its strategy Establish and maintain national and international relationships and networks with key stakeholders and influencers (including venture partner organizations, service providers and potential customer organizations) to support the marketing effort. 3. Strategic market analysis and expansion Provide marketing related information required for decision making, budgeting and other activities Maintain a market and industry trend database Conduct market research and screening of potential markets Continuously analyze markets and identify marketing-related risks that can adversely influence the company’s marketing positions Implement and manage risk mitigation strategies Work cross functionally to ensure product development plans are achieved. 4. General Conduct due diligence activities on product and segment opportunities and make recommendations to management Negotiate marketing framework agreements where required in a wholistic manner encompassing all value elements. Key Skills: Knowledge and Skills Required Understanding of the relevant markets & value drivers pertaining to coil products. Understanding domestic and international economic, political and commercial competitive environments Knowledge in international trade, marketing concepts, strategy development/deployment and commercial processes/practices Understanding marketing principles in detail including Segment Value Propositions and Brand marketing. Excellent communication, negotiation and planning skills Good leadership and strong conflict management skills Good networking skills Good computer skills
Company
Datum Recruitment Services

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