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Market Insights and Competitive Intelligence Manager
at Nairobi Bottlers in Nairobi
Market Insights and Competitive Intelligence Manager at Nairobi Bottlers – Kenya Jobs, Careers and Vacancies
MARKET INSIGHTS AND COMPETITIVE INTELLIGENCE MANAGER
Responsibilities
Reporting to Market and Channel Activation Manager, the successful candidate’s main responsibilities will be;
- To Develop and Manage marketing information systems.
- Analyze brand health research & report consumer insights/opportunities against brand pack mix monthly.
- Conduct research to understand consumer preference (As required) and opposition marketing activities as required
- Track brand/pack performance against set hurdle rates and advise actions to be taken to ensure
alignment (Monthly) - Analyze revenue performance
- Manage new brand pack viability studies
- Review DME budget against hurdle rates and market situation and reapportion DME allocation as necessary
- Monitor forecasting trends on a monthly and a six-monthly cycle
Selection Criteria
We are interested in candidates with following qualifications;
- Degree in Business Related field with experience or bias in Market research.
- At least four years experience preferably in FMCG environment.
- Professional courses in marketing – CIM and MBA will be an added advantage
- Very good in presentation, PowerPoint and excel
- Good Commercial and Business acumen
- Team Player, Leadership skills and a good communicator
- Good Knowledge and Market Insights.
Interested Candidates should send their applications to;
Country Human Resources Manager
Airport North Rd. Embakasi
P.O. Box 18034 00500 – Nairobi.
Closing date for receiving the applications will be 2nd February 2012
Only shortlisted candidates will be contacted for interview.
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